Modern wellness.
Made for the Capital Region.

More than a wellness brand. The Outlet is where wellness gets rewired.

Co-created with the community, Guided by real expertise, and brought to life through Live experiences that connect.

We’re creating a national platform rooted in the Capital Region, expanding everywhere, where practitioners, people, and purpose driven brands come together to shape the future of wellness.

The Outlet/ˈout-let/ (n.)

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The Outlet/ˈout-let/ (n.) *

  • To people. To possibility. To power.

  • For the pressure to do it all alone.

  • For connection that’s real.
    For health-forward information that actually helps.
    For wellness that’s intelligent, lived-in, and grounded.

  • When you see The Outlet, you know you’re in the right place.

  • The Outlet is visibility.
    It’s alignment.
    It’s the missing infrastructure for a better kind of wellness ecosystem.

For people building the future of wellness from the inside out

For practitioners expanding their reach and amplifying their impact

For brands that want to be part of something meaningful

This is what we’re building, with you.
Not just a movement. A modern standard.

Built from transformation. Backed by experience.

A young woman with long wavy dark hair, wearing a black blazer, white top, and light blue jeans, sitting on stone steps outdoors, smiling at the camera.

The Outlet was founded by Elaina Sainato Renda, wellness strategist, integrative health collaborator, and someone who doesn’t just talk about the work. She’s lived it.

Born and raised in Albany, Elaina grew up working in her family’s corner grocery store, Sainato’s Market, a place that taught her everything about community, connection, and what it means to serve people with heart. She stayed local for college, then followed her passion and moved to New York City, where she spent over a decade collaborating with top integrative doctors and wellness practitioners. There, she supported their clients with personalized nutrition and lifestyle guidance and partnered with high-level entrepreneurs in the transformation space to produce retreats, events, and content for leaders redefining the industry.

  • But before the credentials, there was the climb. Elaina’s journey into wellness was personal: she transformed her life after years of navigating morbid obesity, panic disorder, and chronic health breakdown. It was hard earned and real, and it didn’t happen in isolation. Communities, both formal and informal, became the foundation that helped her rebuild. That truth continues to shape how she leads today.

    The Outlet is an extension of that work. It’s not a brand built from theory. It’s a living platform rooted in lived experience, professional rigor, and a deep belief in what’s possible when people are connected to the right tools and each other.

    Elaina isn’t just leading this; she's still in it, learning, listening and committed to helping people access what helped her. Now back in Albany, with her husband and son, she’s building something that didn’t exist when she needed it: a modern, real world platform where wellness meets connection and where people can plug in and move forward. She still dances salsa, quotes The Golden Girls daily, and is still deeply committed to creating spaces that feel alive, intelligent, and human.

    Founded by the same team who launched The Impact Collective, the nonprofit she co-founded with her sister Gina to serve their hometown, The Outlet brings together Elaina’s personal story, clinical experience, and long term vision for a national wellness infrastructure grounded in real connection.

Why We're Building This

The Outlet is a modern social wellness platform designed to reconnect people to themselves, each other, and the tools that lead to elevated health and lasting change

Through immersive gatherings, digital experiences, and aligned partnerships, we’re building a new model for well-being: one rooted in connection, community, and credible health-forward resources.

Because when people have access to the right support and community, lives change and families thrive. This isn’t a trend. It’s a movement for what’s next, and it starts by plugging in.

Group of young friends enjoying a sunset at the beach, playing in the water and laughing as the waves splash around them.

Powering the Future of Wellness and Human Connection

Three women hugging and smiling on the beach, dressed in workout clothes, with the ocean in the background.

What you’ll find:

  • A podcast and YouTube channel featuring next-gen wellness voices, storytelling and lived expertise

  • Curated tools for nervous system care, nutrition, emotional health, and recovery

  • Circuits: peer led community spaces where people don’t just consume, they connect

  • Plug In House pop-up events are experiences that blend wellness and connection in unique ways

  • A spotlight for brands, practitioners, and humans shaping what's next

This is where wellness expands: grounded in connection, created for the way modern wellness is moving.

This is for individuals, practitioners, and brands investing in health, connection, and real impact

The Outlet Is For

The high-capacity people who seek experiences that match their depth, energy, and pace.

The practitioners who want to expand their reach and grow in aligned spaces.

The people who care about how they feel, how they show up, and how they keep moving forward.

The brands that lead with purpose and want to be part of what’s shaping modern well-being.

Launching in the Capital Region. Built for everywhere.

The Outlet is starting local and scaling national. We’re creating a future where The Outlet is known in every city as the place to connect to practitioners, conversations, and tools that make a difference.

COMING SOON

  • Group of friends enjoying a sunset at the beach, splashing water and playing in the ocean waves.

    Circuits

    Small group communities organized by topic, city, or season of life

  • Two women sitting and speaking at a panel, each holding a microphone, in a room with a brick wall and large window.

    Plug-In House

    Immersive gatherings that reset, reconnect, and reignite

  • Two women having a conversation with microphones in a bright, plant-filled indoor space. One woman is speaking into her microphone, while the other listens. There is a laptop and a coffee cup on the table.

    Plugged In

    Our podcast and YouTube series for real conversations and forward-thinking health

  • A woman lying on her back on a yoga mat with her eyes closed, receiving a Reiki healing session from a woman kneeling beside her with hands hovering above her chest.

    Marketplace

    A curated hub of aligned practitioners, experts, and wellness offerings from around the country

  • Four people meditating outdoors with hands over their hearts, eyes closed, in a lush green setting.

    Platform

    A platform where people and brands are featured, not just followed

This is where wellness evolves.

Come with us

We’re building the next wave of wellness and the people who show up early will shape what it becomes.

Drop your info and we’ll send you invites, content, and early access to Circuits, Plug-In House, and featured launches.